
Facebook’s First Video Ads Are Coming To Mobile
Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app...

Facebook To Roll-Out New Website & Mobile App Custom Audience Feature
custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are...

R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used...

Strike That From The News Feed: Facebook Now Allows Users To Edit Posts
It’s happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or...

Time To Rethink The Link Posts? Huge Images For Link Shares Hit Facebook’s News Feed
Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text...

Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots]
It’s no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent...

Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait
Facebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait...

Facebook’s Trending Topics Test Moves From Mobile To Desktop
As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content...

Facebook’s Latest News Feed Change Aims To Reward High-Quality Content
Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what...

EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors
The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without...

Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...

With Acquisition Facebook Now Speaks “Jibbigo”
acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology...

Facebook Tests Trending Topics On Mobile Site
The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across...

Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor&#
Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ News Feeds. The company announced two new...

Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement
report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen...

Hide With Context: Facebook Will Soon Allow Users To Say Why A Post Was Hidden
As According to ABC News, this feature will be rolling out over the next three of four months. Some of the reasons that users can choose...

Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers
announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished...

Facebook Finally Gets Hashtags: How They Work
Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company...























