AppWords Concierge: a new in-app assistant that “preempts search”
Mobile deep-linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage...
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14 times Facebook has tried to be Snapchat
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...
Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...
Facebook starts counting time spent when ranking links in people’s feeds
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...
LiveWorld launches first public tool — a high-speed management platform for social conversatio
From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...
Facebook Messenger positioned as replacement for mobile web, apps & SMS
As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger
Move over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...
Confirmed: Facebook rolling out new mobile search filters on iOS
Facebook appears to be rolling out a new set of mobile search filters today that let users refine results by date, location and/or...
Facebook Messenger has new ways for brands to meet its 900 million users
Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...
Facebook puts the spotlight on Live with rare Hollywood event
Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...
Virtual vs. augmented reality and Apple Watch for your face
Google Glass was probably about five years ahead of its time. Beyond the fact that it was priced incorrectly and looked goofy, use cases...
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Does Google stand a chance against Facebook in mobile display?
It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter
In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a...
Facebook Audience Network Opens Up To Mobile Web
It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...
Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype
App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...
Data Show Dramatic Shifts In Mobile Operating System Share Over Time
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...
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