Fahad HMay 3, 20162 min readAppWords Concierge: a new in-app assistant that “preempts search”Mobile deep-linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage...
Fahad HApr 28, 20165 min read14 times Facebook has tried to be SnapchatA few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...
Fahad HApr 21, 20163 min readMobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcementsAttribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...
Fahad HApr 21, 20162 min readFacebook starts counting time spent when ranking links in people’s feedsFotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...
Fahad HApr 20, 20162 min readLiveWorld launches first public tool — a high-speed management platform for social conversatioFrom the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...
Fahad HApr 12, 20162 min readFacebook Messenger positioned as replacement for mobile web, apps & SMSAs expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also...
Fahad HApr 11, 20162 min readCustomer service provider [24]7 ports its chat bot/live agent service to Facebook MessengerMove over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...
Fahad HApr 8, 20162 min readConfirmed: Facebook rolling out new mobile search filters on iOSFacebook appears to be rolling out a new set of mobile search filters today that let users refine results by date, location and/or...
Fahad HApr 7, 20162 min readFacebook Messenger has new ways for brands to meet its 900 million usersYeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...
Fahad HApr 7, 20161 min readFacebook puts the spotlight on Live with rare Hollywood eventFacebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...
Fahad HApr 5, 20163 min readVirtual vs. augmented reality and Apple Watch for your faceGoogle Glass was probably about five years ahead of its time. Beyond the fact that it was priced incorrectly and looked goofy, use cases...
Fahad HApr 5, 20162 min readNative ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study findsA new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Fahad HApr 4, 20165 min readDoes Google stand a chance against Facebook in mobile display?It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HMar 24, 20161 min readFacebook Audience Network partners with third-party mediation platforms, including Twitter’s MRokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Fahad HFeb 4, 20161 min readDeath To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be SmartphonesNearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Fahad HJan 28, 20161 min readMobile Ad Growth Of 81% Drove Facebook’s Huge Fourth QuarterIn 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a...
Fahad HJan 26, 20162 min readFacebook Audience Network Opens Up To Mobile WebIt’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...
Fahad HJan 21, 20161 min readTop 2015 App Downloads & Revenues Lists Have One App In Common: SkypeApp Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...
Fahad HJan 8, 20162 min readData Show Dramatic Shifts In Mobile Operating System Share Over TimeThe latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...
