
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement err
Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...

2016: The Year in Social Media
Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading...

IAB begins to address messaging segment with report, standards development
Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...

Facebook adds gaming inside Messenger, News Feed
There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook —...

Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

Ads in Facebook Messenger are officially here
Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...

Twitter will automate brands’ customer service DMs with welcome messages, quick replies
Welcome! Have you been paying attention to the battle between Twitter and Facebook Messenger to serve as marketers’ favorite social...

Facebook adds new tools for local discovery and commerce
Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...

Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars
Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not...

Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One...

Twitter now lets brands say when they’re available to respond to tweets
rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...

Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Chatsuite announces new chatbot creation and management features for agencies
In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first...

Facebook paid $22 billion for WhatsApp’s user data, and now it’s getting it
Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...

Twitter adds a button for people to direct-message businesses from their sites
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. For years, Twitter and Facebook have been trying to one-up each other as the...

Facebook restricts Messenger bots to 24-hour window, adds subscriptions
Facebook is trying to make Messenger bots more active, but in a reactive way. On Monday, Facebook announced that it’s restricting how...

Flok wants to bring chatbots to the small business masses
Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company...

Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger
A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help you...
























