
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...

Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....

Instagram introduces new hashtag search API for businesses
Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...

Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....

Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...

Facebook Messenger 4 will make it easier for users to connect with brands
Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...

Is Facebook the only platform using 2FA for ad targeting?
Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...

Facebook Attribution now available to all advertisers
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook introduces retention optimization option for app advertisers
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...

Facebook aims to give more transparency around brand-influencer relationships
Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and...

Facebook cracking down on ads with clickbait headlines, sensationalized language
In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...

Facebook: Coming to a TV near you?
Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...

Facebook opens Audience Network SDK beta program for developers, publishers
Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...

Facebook is giving more Instagram developers access to AR camera features
Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...

Facebook’s ‘Premieres’ videos now available to all global Pages
Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is...

50 million Facebook user accounts hacked
Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers...

Facebook targets ads with data users didn’t share with the platform
Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...
























