To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...

Last week a fan spotted an abnormal occurrence that was showing on our Facebook page; a “subscribe” button.  Nestled directly to the...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

With some very visible questions about the effectiveness of advertising on Facebook in its rear-view mirror, Facebook has revamped its...

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking...

These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by...

U InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom...

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

Looking to integrate Facebook into your WordPress site?  Well, now no third party plugins are required as Facebook officially launched...

Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media...

Wall Street Journal reported that Facebook is considering letting those under the age of 13 on the site.  Since day one, Facebook has...

The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter...

Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of...

In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving...

I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand never fully materialized....

Facebook apps are are getting a new centralized, mobile-friendly destination for users.  The App Center has been officialy announced as...

Today Facebook announced a new series of free webinars to help arm small to medium sized businesses with Facebook Marketing knowledge....

As hinted at yesterday, a life-saving new Facebook feature has been announced, Organ Donation.  In a post from Mark Zuckerberg and Cheryl...

In a new change today, “Trending Articles” have been appearing in Facebook users’ news feeds.  The new feature scrolls through 5 articles...

new global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in...