
Marketers Get Aid In Promoting Facebook Videos Off Of The Network Thanks To New Service From Virool
This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video...

The Facebook News Feed Challenge: Learnings From #SMX Social
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the...

Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study...

Facebook, Helped By Autoplay, Passes YouTube For Desktop Video Views For First Time
In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni said that Facebook passed YouTube for...

Facebook’s Ad Network Challenge To Google Coming Next Week
Denys Prykhodov / Shutterstock.com According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network...

How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)
The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls...

Survey: Best Way To Reach Millennials Is On Social Media
SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18...

20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It
Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...

Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is...

3 Fool-Proof Email List-Building Strategies With Facebook
Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when...

Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands....

Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?
Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to...

Facebook Gives Heineken Its Top Award For The Brand’s “If We Made It” Campaign
Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its...

No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targetin
Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically...

Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure
If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have...

Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views
Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting...

5 Ways To Ease The Facebook Page Organic Reach Blues
It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are...

Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses
Managers of Facebook pages for agencies and large businesses take heart. Facebook is testing a new dashboard that seems to solve many...

Facebook Admins Will Soon Be Able To See The Exact Admin Who Authored Each Post
Big brands and companies with multiple Facebook Admins rejoice. It appears that by the end of the month Facebook Admins will be able to...
























