Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

Over the past few months, there have been a variety of stories about how Facebook intends to challenge Google across the internet using...

Denys Prykhodov / Shutterstock.com According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...

They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...

Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...

Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...

reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available,...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished...

Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s...