
Facebook’s Q3 2016 earnings report in 7 charts
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Facebook will rank Audience Network publishers’ ad slots, price them accordingly
If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...

Facebook tests ads in Groups, potentially easing ad load issue
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....

Workplace by Facebook opens to organizations across the globe
More than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook...

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...

Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners
Last year, Facebook rolled out Shops, which appears to be the social network’s bid to take on Amazon, and now it’s taking aim at the...

What brands should know about Facebook’s new and upcoming average watch time metrics
You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

Facebook wants to show brands how its ads measure up against TV, others
On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Twitter’s NFL live stream and Facebook’s Sports Stadium should get married
Twitter’s NFL live stream last night was fine, but could have been better if the feeds of tweets attached to it had been better....

Twitter now lets brands say when they’re available to respond to tweets
rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...

Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Facebook removes story descriptions for Trending Topics & replaces with number of mentions
Facebook is changing the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and...

Facebook paid $22 billion for WhatsApp’s user data, and now it’s getting it
Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...

How long has it been since Facebook changed its news feed algorithm?
Facebook tweaks its news feed algorithm pretty often. How often? In a six-week span between late June 2016 and mid-August 2016, Facebook...

Facebook’s changing the news feed again to make it more “informative”
Twin Design / Shutterstock.com It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is...

Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had...
























