App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Yeamake / Shutterstock.com According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few...
A new feature from Facebook looks to harness the power of real-time and bring folks together through sporting events. “Facebook Sports...
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...
At last year’s F8, Facebook announced that in a year apps would not longer be able to access data from friends. That change will be...
One of the biggest draws of the new Apple Watch was the constant connectivity to peers, highlighted by social media apps. While Twitter...
Facebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...
Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to...
One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...
We first learned about this project this back in November with the nickname “Facebook@Work” and the goal of creating a work-friendly...
In another end of year wrap up, Google Play has released its most popular apps for 2014, along with the top downloaded content for a...
The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today...
Denys Prykhodov / Shutterstock.com Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like...
Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups....
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its...
May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...
announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s...
Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for...
Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings,...