Fahad HNov 8, 20183 min readHere’s what Facebook says about ads and targeting on PortalAs Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Fahad HNov 2, 20181 min readInstagram reportedly testing new promoted Stories ad option for business accountsInstagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Fahad HNov 2, 20182 min readFacebook begins rolling out analytics for Instagram accounts & expanded Page analyticsNew Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....
Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Fahad HOct 24, 20182 min readFacebook Messenger 4 will make it easier for users to connect with brandsFacebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...
Fahad HOct 19, 20182 min readFacebook Attribution now available to all advertisersFacebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...
Fahad HOct 18, 20181 min readFacebook introduces retention optimization option for app advertisersFacebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...
Fahad HOct 18, 20182 min readFacebook aims to give more transparency around brand-influencer relationshipsFacebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and...
Fahad HOct 17, 20182 min readFacebook cracking down on ads with clickbait headlines, sensationalized languageIn May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...
Fahad HOct 16, 20182 min readFacebook: Coming to a TV near you?Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Fahad HOct 15, 20181 min readFacebook opens Audience Network SDK beta program for developers, publishersFacebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Fahad HOct 12, 20182 min readAttackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users&Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall...
Fahad HOct 10, 20182 min readFacebook unveils new ad effectiveness tool for Marketing PartnersFacebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook...
Fahad HOct 5, 20183 min readFacebook to release first-party cookie option for ads, pull web analytics from SafariFacebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Fahad HOct 2, 20182 min readFacebook’s ‘Premieres’ videos now available to all global PagesFacebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is...
Fahad HSep 28, 20184 min readFacebook targets ads with data users didn’t share with the platformFacebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...
Fahad HSep 27, 20182 min readFacebook’s new ThruPlay video ads will only charge brands for completed video ad viewsFacebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...
Fahad HSep 26, 20182 min readFacebook Stories Ads now available to all advertisersFacebook has officially launched Stories Ads on the Facebook platform, making the ad units available to all advertisers globally. The...
