As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...

Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...

Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and...

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...

Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...

Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...

Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall...

Facebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook...

Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...

Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is...

Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...

Facebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...

Facebook has officially launched Stories Ads on the Facebook platform, making the ad units available to all advertisers globally. The...