Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most...

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...

Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...

A number of advertisers were met with errors in Facebook Ads Manager on Tuesday. This story has been updated. Now is not a good time for...

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica...

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...

Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...