stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess who’s groveling back. Yep, General...

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than...

Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. More Facebook Home Coverage Facebook...

The new changes allow advertisers to do more than just show within the right hand “ad” side of the Facebook layout. The new ad types can...

A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will...

Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from...

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s...

As of today, those Facebook advertisers across the world that leverage Custom Audiences will have access to new Facebook Lookalike...

confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday,...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching...

AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to...

A new, more robust, version of Facebook Offers that  has been spotted in the wild. This new Offer unit gives Facebook users two choices...

Advertisers will be able to target users that match specific profiles that have previously been uploaded in the Custom Audiences...

Ever been creeped ou FBX ads that are displayed to users via behavioral targeting/re-targeting methods. According to AdAge, the...

About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve...

announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost...

said that for the first time in Q4 2012, daily mobile users exceeded daily PC users. The press release quote from CEO Mark Zuckerberg...