Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take...

Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used...

announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished...

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

At a Facebook “whiteboard” session today, Brian Boland, Director of Product Marketing, and Fidji Simo, Ads Product Manager for Facebook,...

The new “Action Spec” targeting allows users to target by the recency of specific actions taken. This will allow local advertisers to...

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from...

All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making...

opened up their Ad Exchange platform (also known as FBX) to the masses. During the launch, 16 partners were selected to develop...

Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility...

FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...

Word-of-mouth marketing at scale has been one of the Internet’s greatest — and most elusive — allures for brands. Through a new...

The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites...

earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts’ estimates. Net income was...

First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally. The ads are designed with small...

Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for...

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when...

Eventually, though the timing isn’t yet certain, all Facebook ad units will be available via CPA. However, the company is introducing the...

Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been...

Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it’s available for all Facebook...