
For Major Brands “Engagement Has Plummeted” On Facebook
A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top...

Facebook Will Soon Leverage Your Non-Facebook Web & Mobile Activity In Advertiser Targeting
Facebook Ads are about to become a much more lucrative commodity to marketers. Today’s Ads changes not only helped users understand why...

Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands....

Facebook Pulls Back The Targeting Curtain & Gives Users More Control Over The Ads They See
Ever wonder why you keep getting that workout ad on Facebook? Want to hide everything from that manufacturer? Today, Facebook has...

Reach & Frequency Capping Along With Video View Targeting Arrive For Facebook Ads
Two major new features have hit the Facebook Ad Platform. One that will help those looking to display a message with video. The other...

Kenshoo Brings Search Intent To Social Retargeting On Facebook
Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on...

New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

Facebook Now Selling Premium Video Ads In Select International Markets
Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads”...

Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions
AdAge. The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and...

Drill Into All Of The Market Data With “Facebook Audience Insights” For Ads
A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and...

Facebook Delivers “BabyMan” To Your NewsFeed: Progressive’s Popular Ads Become The
Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for...

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams
The organization’s aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org...

Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day
More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know...

Facebook Headlines Small Biz “Bootcamp” Summer Roadshow
Facebook Fit” (bootcamp for small business). The half-day seminars will also feature presentations from Legal Zoom, Intuit (QuickBooks)...

Meet The Facebook Audience Network For Mobile Ads
announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s...

Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps
Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and...

“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are...

Adobe Report: Facebook’s Ad Business Is Showing Continued Growth
The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report....

Report: Facebook Preparing Special Ad Targeting For World Cup
As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown...
























