Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

Advertisers can target the same Nielsen designated market areas in the US that their TV buys are reaching and select dayparts in...

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...

It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...

Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

Local commerce platform Square announced this afternoon that it was integrating Facebook advertising into its growing CRM suite that it...

To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....

Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...

Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as documented in a...

Knowing which ad types work best for your business, however, can be a challenge. Today I’m sharing my top three ad products you should be...

Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually...

Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was...

Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s...

Yeamake / Shutterstock.com According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few...

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...