Fahad HMar 2, 20173 min readPro tips for every Facebook visual ad typeThe tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....
Fahad HMar 1, 20171 min readInstagram Story ads now sold globally as standalone placements through Facebook’s self-serve toolsTwo months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad...
Fahad HFeb 23, 20174 min readFacebook opens mid-roll ads to more Live broadcasters, starts non-live testFacebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...
Fahad HFeb 22, 20172 min readInstagram’s carousel format can now include more posts, be used outside of adsInstagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the...
Fahad HFeb 15, 20173 min readImproving the social shopping experience: Facebook Shoppable Feed adsBack in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...
Fahad HFeb 14, 20172 min readFacebook turns sound on by default in videos, debuts TV appsFacebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...
Fahad HFeb 10, 20171 min readHootsuite buys AdEspresso, adds onboard Facebook/Instagram ad managementFrom the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Fahad HFeb 10, 20172 min readFacebook opens itself to measurement audit, gives brands more control over video ad buysIn an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...
Fahad HFeb 8, 20172 min readFacebook’s ad policies revised to encourage inclusion and diversityLate last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or...
Fahad HFeb 1, 20173 min readInstagram won’t fix Facebook’s ad load dilemma yet, but video mightFor the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...
Fahad HFeb 1, 20171 min readFacebook’s Q4 2016 earnings report in 7 chartsFacebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Fahad HFeb 1, 201710 min readFacebook starts opening its black box to keep advertisers from avoiding Audience NetworkLate last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Fahad HFeb 1, 20173 min readA look back at the stats behind the 2016 Facebook holiday advertising seasonBefore tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
Fahad HJan 31, 20173 min readFacebook opens its ad network’s video ads to independent viewability checksAfter a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
Fahad HJan 27, 20171 min readMailChimp moves toward becoming a marketing platform with Facebook ads featureMailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
Fahad HJan 25, 20172 min readFacebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brandsFacebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Fahad HJan 11, 20174 min readInstagram will show ads to the 150 million people viewing Stories dailyFive months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily...
Fahad HJan 10, 20172 min readFacebook’s retargeted ads broadened to include rivals’ sites, Page audiencesAlmost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...
Fahad HJan 9, 20173 min readFacebook’s mid-roll video ads will be limited to 15 secondsLast year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the...
Fahad HDec 22, 20162 min readTwitter overcharged video advertisers due to error in its Android appWell, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...
