The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....

Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad...

Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...

Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the...

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or...

For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...

After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...

MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...

Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...

Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily...

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...

Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the...

Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...