during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide...

For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New...

As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus...

After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....

Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap...

Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI....

After analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer magazine),...

For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and...

email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when...

mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...

The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” Below the text were oversized images...

highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...

Here are my favorite quotes from The Email Design Conference and my take on their deeper meanings: “The time when emails had to be...

Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling...

WooCommerce is today adding another tool to its kit. The company is announcing that the AdRoll ad/email retargeting platform is now...

First, the limitations of email standards and client software mean we don’t often get to push the envelope, technically speaking....

deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between...

Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam...

email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a...

Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When...