There are many ways to think about your database of customers’ and prospects’ email addresses. But Verizon’s exit from the email business...

over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits,...

A screen from the Campaign Monitor website, showing post-acquisition unified customer profiles Campaign Monitor is taking a step toward...

“Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve...

Email marketing is a prime target for innovation in 2017 Marketing innovation is a top priority for marketers this year, according to...

While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click rate remained...

Running rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...

I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted...

With the US government currently imposing gag orders on research and coining terms like “alternative facts” to try to justify their...

Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many...

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...

MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...

Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to...

were all the rage last year are already standard practice. Marketers always need to look ahead and be prepared for what’s to come, so...

For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a...

said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says...

holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...

Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing...

Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...