While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails...

GDPR), goes into effect at the end of this week (May 25, 2018). Under the regulation, all businesses that handle personal data about EU...

announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...

Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...

GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...

A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...

Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management...

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...

a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...

If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...

According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...

All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...

Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...

Similar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most...

I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your...

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs...

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is...

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...

And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...

Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a...