Fahad HJun 11, 20183 min readThe best unsubscribe email is the one you don’t sendWhile going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails...
Fahad HMay 24, 20182 min readAnswers to email marketers’ niggling questions about GDPRGDPR), goes into effect at the end of this week (May 25, 2018). Under the regulation, all businesses that handle personal data about EU...
Fahad HApr 26, 20184 min readThe conflicted marketer’s take on AMP for Gmailannounced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...
Fahad HApr 25, 20182 min readNew Gmail features are on the way, including a confidential mode that lets users expire messagesGoogle announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...
Fahad HApr 17, 20181 min readMore companies announce GDPR compliance efforts as the deadline for enforcement loomsGDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...
Fahad HApr 13, 20181 min readGmail’s upcoming redesign to include more app integration, smart replies & offline supporA complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...
Fahad HApr 10, 20182 min readSendwithus launches GDPR-compliant, cloud-based email CMSSendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management...
Fahad HApr 2, 20182 min readFacebook’s new Custom Audiences permission tool will require user consent confirmationFacebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...
Fahad HMar 30, 20184 min readThe rise of passive opt outs: Four ways to boost engagementa recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...
Fahad HMar 30, 20181 min readBIMI launches to add trusted logos to emailsIf you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...
Fahad HMar 14, 20185 min readEmail marketing report: Email volume was up 18% in 2017According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...
Fahad HMar 12, 20184 min readBuilding a learning agenda into your marketing programAll too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
Fahad HFeb 13, 20181 min readGoogle announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inboxStarting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...
Fahad HFeb 1, 20184 min readMake 2018 a great year for your email programSimilar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most...
Fahad HJan 23, 20184 min readGot a few minutes? Do a 5-point email auditI always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your...
Fahad HJan 23, 20186 min readThe 7 biggest trends driving customer loyaltyAccording to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs...
Fahad HJan 2, 20185 min read7 email trends to watch in 20182017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is...
Fahad HDec 28, 20173 min readHere’s what you need to know for email marketing success in 2018The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...
Fahad HDec 22, 20174 min readMessage to email marketers: Show me something different in 2018And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...
Fahad HDec 21, 20172 min readHow to take advantage of innovation and strengthen fundamentals — our top 10 email marketing cJust because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a...
