Fahad HApr 5, 20122 min read77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second PlaceThe data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...
Fahad HMar 28, 20124 min readThe Email Metric You Should Be Tracking, But Aren’tMost marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...
Fahad HMar 27, 20122 min readDiscounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study SaysA new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is...
Fahad HMar 21, 20122 min readStudy: Email Deliverability Dropped Precipitously In Second Half of 2011 For First TimeFewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that...
Fahad HMar 6, 20122 min readCreating A Cross-Informed Customer In A Multi-Channel WorldWhy cross-inform? First of all, consumers are demanding it. Today’s consumers are quick to point out when a business fails to recognize...
Fahad HFeb 7, 20121 min readBiggest Threats To Email Marketing? Social Media & Kids Texting [Survey]2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey...
Fahad HJan 31, 20123 min readSeeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With DealsNot all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to deals ads...
Fahad HJan 23, 20121 min readInfographic: How Social Media Links Help Email MarketingAre you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed...
Fahad HJan 13, 20128 min readThe Big List: 226 Marketing Trends, Predictions & Resolutions For 2012Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...
Fahad HJan 10, 20122 min readReturn Path Acquires OtherInbox, Expanding Its Trove Of Email Dataacquired OtherInbox, a start-up that helps consumers manage their communications with etailers and other bulk senders by organizing and...
Fahad HJan 6, 20121 min readInfographic: Email Isn’t DeadThink that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily...
Fahad HDec 28, 20114 min readEmail Marketing In 2012: How To Stay Ahead Of The PackAnyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in...
Fahad HDec 21, 20113 min readTried And True, But Not Tired: Email Marketing NowIn recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just...
Fahad HDec 14, 20115 min readStraightforward Metrics And Tactics To Boost Email Conversion RatesAn opt-in email list is precious commodity for marketers. By virtue of having explicitly opted in, recipients of a digitally-delivered...
Fahad HDec 2, 20111 min readSurvey: More People Enjoy Getting Direct Mail From Brands Than EmailThe data come from a new Epsilon study, The Formula for Success: Preference and Trust, just released this week. A total of 4,800 U.S. and...
