77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place
The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...
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The Email Metric You Should Be Tracking, But Aren’t
Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...
Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says
A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is...
Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time
Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that...
Creating A Cross-Informed Customer In A Multi-Channel World
Why cross-inform? First of all, consumers are demanding it. Today’s consumers are quick to point out when a business fails to recognize...
Biggest Threats To Email Marketing? Social Media & Kids Texting [Survey]
2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey...
Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals
Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to deals ads...
Infographic: How Social Media Links Help Email Marketing
Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed...
The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012
Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...
Return Path Acquires OtherInbox, Expanding Its Trove Of Email Data
acquired OtherInbox, a start-up that helps consumers manage their communications with etailers and other bulk senders by organizing and...
Infographic: Email Isn’t Dead
Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily...
Email Marketing In 2012: How To Stay Ahead Of The Pack
Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in...
Tried And True, But Not Tired: Email Marketing Now
In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just...
Straightforward Metrics And Tactics To Boost Email Conversion Rates
An opt-in email list is precious commodity for marketers. By virtue of having explicitly opted in, recipients of a digitally-delivered...
Survey: More People Enjoy Getting Direct Mail From Brands Than Email
The data come from a new Epsilon study, The Formula for Success: Preference and Trust, just released this week. A total of 4,800 U.S. and...
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