Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether...

Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when...

Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500...

Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median...

Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication...

Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don’t neglect old-school...

Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email...

The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is...

Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a...

The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts...

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...

It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry...

Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning...

Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization...

Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the...

Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing...

Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began...

While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the...

Source: Google It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in...

As you evaluate your 2013 email programs and work on your 2014 initiatives, be sure to take a hard look at how much of your revenue from...