In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon:...

Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a...

Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial...

It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to...

Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive...

This past year has seen a lot of activity in the email landscape. The biggest influencer was Google, which launched new products to offer...

During the holidays, most marketers seem to forget that email isn’t about yelling, it’s about listening. Segmenting, for example, is...

According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be...

For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated....

Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving...

I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email...

When is the last time you cursed the amount of spam reaching your personal inbox? If you are using one of the major webmail providers...

Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the...

The customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...

At my company, Message Systems, we’ve had the good fortune to work with clients that are among the most effective industry experts at...

I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look...

The winter holidays are a few weeks away, but as most marketers know, now is the time to finalize the detail work to optimize your...

It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it...

No matter how good your product or service is, the key to a strong business is to attract new customers and keep current customers coming...

By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...