The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are...

It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats...

What’s the fastest-growing social media network, with what may be the greatest potential future upside for marketers? Picture this: It’s...

We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly...

If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week...

In my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other...

Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...

Email testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...

LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...

Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are...

Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...

Some of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...

Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities...

Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...

Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...

The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...

If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...

It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the...