Fahad HJul 13, 20154 min readEmail Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are...
Fahad HJul 10, 20153 min readHow To Stay Relevant When Your Email Subscribers Are Always On The MoveIt’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats...
Fahad HJul 8, 20155 min readEmail Best Practice Pros: Pinterest Pins Engagement On EmailWhat’s the fastest-growing social media network, with what may be the greatest potential future upside for marketers? Picture this: It’s...
Fahad HJul 7, 20153 min readHow To Maintain Email Customer Engagement In An Increasingly Mobile MarketplaceWe’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly...
Fahad HJul 6, 20153 min readGetting Started With Email TestingIf you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week...
Fahad HJul 1, 20154 min readEmail Frequency Matters For Path To The White HouseIn my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other...
Fahad HJun 25, 20153 min readQuick Tips To Grow And Maintain A Healthy Email ListOf the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...
Fahad HJun 23, 20151 min readStudy: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails OpenedEmail testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...
Fahad HJun 17, 20151 min readLiveIntent Lands $32.5 Million In Funding For Email Advertising PlatformLiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...
Fahad HJun 15, 20157 min readCustomers On Demand: Working Your Public Relations “Hit List,” Part 1Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are...
Fahad HJun 12, 20155 min read3 Simple Methods For Obtaining Email Address Leads, Guaranteed To Work In Any IndustryEmail is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...
Fahad HJun 12, 20155 min readBloggers Need To Learn To Love Email: Top Tactics And IdeasSome of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...
Fahad HJun 10, 20155 min readEmail Best Practice Pros: Next Glass Taps Into Predictive PossibilitiesBeer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities...
Fahad HJun 9, 20151 min readReport: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email ClicksMobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...
Fahad HJun 8, 20153 min read5 Keys To Improving Your A/B TestsAs a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
Fahad HJun 5, 20154 min readThe Cost Of Keeping A Brand Advocate Onboard And EngagedNow that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...
Fahad HMay 28, 20155 min readWhy These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email CampaThe star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...
Fahad HMay 20, 20154 min readWe Surveyed 1200 People To Learn How To Increase Email EffectivenessEmail marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...
Fahad HMay 18, 20155 min readSqueeze More Opens And Clicks From Your Broadcast EmailsIf you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...
Fahad HMay 15, 20154 min readSad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber RatesIt came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the...
