Less than a year ago, a study from Pew Research Center revealed employees with online access rated email as their most important working...

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a...

Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

I have worked with many young(er) people over the years who have wondered where they could go with a career in email marketing. My advice...

Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and technical finesse...

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....

According to the release, Return Path’s new send time optimization tool analyzes data to determine best times for sending marketing...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...

Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and...

2015 is the Year of Mobile. Just like 2014 was … and 2013 … and 2012 … It’s become a bit of a joke, really. But what’s not funny is that...

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot....

Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of June 2015, up a percentage point...

In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive...

The future of email will be live content. First-party data will be the key differentiator in driving results, so the latency of today’s...

The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives...

With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with...

Mailjet, an email marketing platform founded in 2010, has announced an $11 million Series B funding round that the company will use to...

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward...