Fahad HNov 3, 20152 min readZeta Interactive Buys eBay Enterprise’s Customer Marketing DivisionKen Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...
Fahad HNov 2, 20151 min readConstant Contact To Be Acquired For $1.1 Billion By Endurance International GroupAccording to a news release posted by email marketing provider Constant Contact, the email marketing platform will be acquired by...
Fahad HNov 2, 20154 min readDoes Your Email Marketing Need CPR?If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email...
Fahad HOct 29, 20152 min readReport Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before ThanksgivingGoing on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook...
Fahad HOct 28, 20155 min readBehaviorally-Triggered Email Marketing: It’s Easier Than You ThinkIt’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware...
Fahad HOct 21, 20155 min readBest Practice Email Marketers Need Not ApplyEvery time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best...
Fahad HOct 13, 20152 min readEmail Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes“This means for every five emails sent, one never reached the intended recipient,” claims Return Path. “Instead, it’s either sent to a...
Fahad HOct 13, 20154 min readCan The Timehop Concept Work For Email Marketing?With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a...
Fahad HOct 9, 20155 min readStealing Your Competitor’s Customer: A Step-By-Step GuideTurning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their...
Fahad HOct 6, 20154 min read4 Reasons Broadcast Emails May Be Quietly Breaking Your Email ProgramMainly driven by increases in broadcast messages, per-subscriber email volume has grown tremendously over the past decade. When I tracked...
Fahad HOct 5, 20155 min read3 Key Strategies To Quickly Build An Email List By BloggingSuccessful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that...
Fahad HSep 28, 20153 min readChoosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers are all battling...
Fahad HSep 21, 20156 min readShhh. Your Email Program Should Be A Secret WeaponI’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many...
Fahad HSep 21, 20155 min readGmail Ads: What’s New (And Not New) With This Native Ad TypeIn March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...
Fahad HSep 18, 20156 min readHow To Create A “Lead Pipeline” With Your Blog (Part 2)When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going...
Fahad HSep 17, 20151 min readMailChimp Launches Pro Package With Advanced Email Marketing ToolsCalling it “the most powerful set of tools we’ve ever built,” MailChimp has announced a new suite of email marketing tools the company is...
Fahad HSep 15, 20154 min readHere’s How Marketers Can Build On Their “Never Active” Subscriber BaseNot long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; however, they were doing so...
Fahad HSep 14, 20151 min readEmail Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%Other strong performing industries included Consumer Products; Hospitals, Healthcare & Biotech; Insurance; and Schools & Education, all...
Fahad HSep 8, 20153 min readA New Definition For Marketing: Lessons From MyFitnessPalOne of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...
Fahad HSep 8, 20154 min read4 Characteristics Of A Contextually-Aware Email Marketing System“Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), said during...
