Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...

According to a news release posted by email marketing provider Constant Contact, the email marketing platform will be acquired by...

If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email...

Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook...

It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware...

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best...

“This means for every five emails sent, one never reached the intended recipient,” claims Return Path. “Instead, it’s either sent to a...

With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a...

Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their...

Mainly driven by increases in broadcast messages, per-subscriber email volume has grown tremendously over the past decade. When I tracked...

Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that...

It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers are all battling...

I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many...

In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...

When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going...

Calling it “the most powerful set of tools we’ve ever built,” MailChimp has announced a new suite of email marketing tools the company is...

Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; however, they were doing so...

Other strong performing industries included Consumer Products; Hospitals, Healthcare & Biotech; Insurance; and Schools & Education, all...

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...

“Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), said during...