
Look to Thanksgiving dinner for holiday shopping trends
In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...

Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter — a 29-percent year-over-year...

Pull live inventory data from your product database and place it in your search ad copy
Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to...

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales — up 11 percent...

Making sense of the latest trends in digital retail
Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As...

Mobile shopping is hard, but only if retailers keep it that way
Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...

Amazon should generate more than $78 billion from Prime members this year
An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63...

Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons. Among the new brands and products that...

Survey: Almost 40% of US consumers will make a mobile purchase during holidays
A recent study from ad tech company Fluent shows that about 40 percent of US consumers plan to make at least one purchase this holiday...

Are fake online reviews killing consumer confidence?
Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one...

eBay Collective launches with “Shop the Look” AI technology
Twin Design / Shutterstock.com eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor...

10 tips for retailers’ Q4 social advertising
Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their...

The mobile wallet could grow up to become a real marketing channel
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card “Mobile wallet” conjures up the virtual equivalent of a worn...

How Pinterest is cracking the social commerce code
hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

Criteo set to acquire HookLogic
Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic....

Amazon bans incentivized reviews outside of its own Vine program
Julie Clopper / Shutterstock.com Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace....

Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners
Last year, Facebook rolled out Shops, which appears to be the social network’s bid to take on Amazon, and now it’s taking aim at the...

Salesforce launches its Commerce Cloud
In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech...
























