top of page

3 Steps To “Persona”-lized Marketing

“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...

7 Ways To Use Emotion To Drive Conversions

Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they...

The Google Trends Data Goldmine

There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used...

bottom of page