3 Steps To “Persona”-lized Marketing
“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...
“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...
The retail industry is not giving up on giving states the ability to tax e-commerce sales. This week, a bipartisan group of senators...
There’s fresh evidence that traditional retailers and e-commerce sites need to invest much more in mobile. In January, comScore...
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their...
NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for...
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...
Maybe it’s my hands. Maybe it’s my eyes. Maybe it’s my webcam. Whatever the case may be, this Fred & Farid-created interactive website...
Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...
Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they...
Copyright © 2015, Forrester Research, Inc. U.S. companies will nearly double their spending on e-commerce technology between now and the...
Among 71 retailers surveyed, 74 percent said their 2014 web sales climbed 10 percent or more compared to 2013, and 27 percent of...
There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used...
If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...
In partnership with Pepsi, Visa has teamed with e-commerce platform Delivery Agent to unveil the first-ever shoppable Halftime Show...
2014 was by far one of the most successful years in e-commerce sales and one of the first times we saw mobile contribute a significant...
These days, it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech,...
Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this...
The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door....
Focusing on small and medium-sized online retailers during the 2014 holiday season, e-commerce solutions provider Bigcommerce said SMB’s...
Ah, January… that time of year when highly motivated people flood the gyms, airport smoking lounges are empty as people frantically chew...