In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the...

Stripe is making a play to be the backbone of the buy button industry. The payments processing startup unveiled a new feature Monday to...

Jet.com launched with fanfare at the end of July as the deeply-funded Amazon rival that was going all-in on offering the lowest prices. A...

In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the...

Just about everywhere you look, you see messages to buy now! What’s the deal behind the “buy now” method? Is it effective? What causes...

Today, the site is celebrating its 20th anniversary with the release of eBay 4.0, an updated version of its mobile apps, as well as...

Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked...

As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep...

With September upon us, 59 percent of retailers in the US and UK have kicked off their holiday promotional campaigns, according to...

Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of...

Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...

The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of...

E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality,...

The e-commerce/buy button platform XpressBuy announced Wednesday its launch on four new e-commerce platforms: Demandware, IBM WebSphere...

Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons...

E-commerce platform Bigcommerce has launched a tool to streamline the creation of ad campaigns on Twitter and Facebook. The Product Ads...

Advertisers that use Amazon Product Ads will soon have to find other ways to get their items in front of Amazon shoppers. The company has...

Myth: Selling online means competing on price. As the marketing director at an e-commerce agency, I hear some variation of this statement...

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail...

Amazon continues to dominate the marketplace landscape in terms of driving sales for retailers selling on marketplaces, particularly in...