After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...

Facebook continues to push the Facebook shopping cart forward. Today, the social network introduced tests of two new e-commerce features,...

As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales...

Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their...

In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That...

Jet.com, the massively funded Amazon challenger, has opted to drop its annual membership fee just as many users’ three-month paid trials...

As the marketing director at an e-commerce agency, I’ve met more than a few e-commerce analysts who are caught in an endless pursuit for...

Shopping cart checkouts are the Heartbreak Hill of marketing. It’s where potential buyers hit a wall of indecision and leave their chosen...

Pinterest is giving Buyable Pins to more businesses. The company announced today that is it partnering with three more e-commerce...

Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that...

Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...

The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this tends to cause...

It’s a buyer’s market for Twitter Buy Now buttons. Twitter announced a big rollout of its e-commerce effort today, partnering with...

It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases...

Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of...

E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands....

Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of...

An announcement posted on Shopify’s blog today says Amazon Webstore owners can now “seamlessly migrate” their Amazon store to the Shopify...

Facebook is making it easier for retailers to set up shop on the social network. And Shopify is helping clear the way. This week the...