As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet...

We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...

As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4...

While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological...

As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in...

Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season is...

By now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an...

The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great...

Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the...

holiday season fast approaching, many retailers and brands are looking for new ways to squeeze a little more out of the once-a-year...

holiday season is a great time of the year to break away from the day-to-day, indulge in food and drink and get your hands on some great...

After last year’s record-breaking holiday season, Adobe predicts 2015 will grow even more, with total online spending during the holiday...

Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook...

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...

As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...

While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which...

To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product...

According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising format,...

Amazon has filed a lawsuit accusing more than 1,100 members of the freelance marketplace Fiverr of offering to post phony product reviews...