Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a...

Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...

Understanding the twists and turns consumers take on their path to purchasing electronics is an important step in capturing their...

This kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...

Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...

Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were...

As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do...

holiday shopping season is off to a great start — especially for the e-commerce industry. But when the pressure is on, it’s easy to let...

It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...

If your Thanksgiving dinner table was populated with friends and family who couldn’t take their eyes off their mobile phones, you’re...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

The value of online customer reviews can hardly be overstated, though perhaps it approaches being over-documented. To sum up just a bit...

holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a...

Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce...

Black Friday and Cyber Monday deals. But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.”...

The online shopping season is beginning to heat up, according to aggregated data from retail ad network HookLogic, which works with sites...

As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for...

YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and...

For the consumer, online purchases are easy and require fairly little effort, but there are a few hang-ups: returns can be a pain, paying...