Cut the marketing fluff — your customers aren’t buying it. In recent years, there’s been a seismic shift in the marketing landscape on a...

There’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring...

The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly...

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s...

According to a report in The Wall Street Journal, Amazon has secured a shipping partner in an attempt to take more control over its...

Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms....

Knowing which ad types work best for your business, however, can be a challenge. Today I’m sharing my top three ad products you should be...

SEASTOCK / Shutterstock.com What happens when one of the world’s largest e-commerce marketplaces is rumored to be making the leap from...

Amazon Webstore sellers that are still going through migrations to a new platform just got a new deadline. Last March, Amazon announced...

Needle operates on the principle that the best marketers for a product are happy owners of the product. Today, the Salt Lake City-based...

Cosmopolitan editor-in-chief Joanna Coles (right) on stage at Re/Code’s Code/Media conference. Joanna Coles is the editor-in-chief of...

The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The...

Jivox, a dynamic digital ad production, targeting and serving platform, has announced a partnership with Taggstar to enable e-commerce...

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...

The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail...

Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd...

SEASTOCK / Shutterstock.com Amazon is planning a major expansion of hundreds of new physical bookstores, according to the Wall Street...

Thanksgiving has quickly become a juggernaut for retailers online. New data from Hitwise, a division of Connexity, shows Thanksgiving...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...