
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...

Brands are facing a whole new world of retail realities
Things are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged...

How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

95% of online shoppers say a positive return experience drives loyalty [Report]
The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent...

In Massachusetts, retailers’ cookies will soon lead to sales tax
A cookie is a kind of property in a location. That statement, if maintained, could usher in a sea change in how online retailers tax...

The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision...

5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...

3 reasons why customer identity should top retailers’ 2017 holiday wish lists
For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important...

E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...

Two social media heavyweights show us inside Amazon’s Influencer Program
Earlier this year, Amazon rolled out a beta program aimed at social media influencers with high follower numbers and frequent social...

Google’s “buy button” is moving forward; now taking beta requests
Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

Salesforce makes Einstein a bit smarter in its Commerce Cloud
This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...

E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
The US Census Bureau released its latest e-commerce report, showing retail e-commerce sales reached an estimated $105.7 billion in Q1...

How a free email course can help you sell more physical products
significant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...

A smarter approach to ‘back to school’ marketing
Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students...

Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
Julie Clopper / Shutterstock.com Amazon and Walmart’s battle over who has the lowest minimum order amount for free shipping hit another...

Why e-commerce SEO is NOT a one-shot wonder
A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...

The other side of brick-and-mortar retail: Survival of the fittest
Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...

A new test extends Google Shopping ads to the Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...