Image source: Google To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new...

More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for...

Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users...

Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to...

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

While talk of “engagement” currently permeates discussions of digital advertising effectiveness, it is by no means a new concept; in...

With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their...

So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here...

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the...

As the debate intensifies about the impact of the digital twin evils of unviewable and fraudulent ads, there is one thing that all sides...

Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...

In its earliest days, advertising meant putting up a billboard or taking out an ad in a newspaper. If sales increased, it was generally...

It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the...

As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...

Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the...

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel...

German audio company Sennheiser, with help from agency McKinney, is out with a new campaign called “Let Your Ears Be Loved” to promote...

Image: Aol Platforms Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the...

In my last article, I told you about the retargeting trap — this is where marketers rush to put all their money into retargeting because...

Attracting a consumer no longer means luring them into your brick-and-mortar store. “Attracting” is now a much more loaded term and has...