A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days,...

Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

Today, native in-stream advertising platform, Sharethrough, launched support for dynamic native advertising cards across mobile...

In a new paper titled “State of Viewability Transactions 2015,” the Interactive Advertising Bureau (IAB) aims to set expectations as the...

Mobile advertising platform, InMobi, launched the ability to target mobile app audiences through programmatic direct buys in a...

A new survey commissioned by AdRoll found that marketers dedicated more of their online budgets to retargeting in 2014. The percentage of...

2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when...

Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push,...

Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On...

Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...

The rise of omni-channel and a new focus on the consumer has ushered in the need for a different kind of measurement. Gone are the days...

As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across...

Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today...

Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give...

Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group...

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are...

Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...