announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and...

Google announced the launch of a free version of Google Play Music that will be supported by display and video ads. Advertisers running...

To beef up its brand advertising offerings, About.com is the latest online publisher to launch a sponsored content unit. The 19 year-old...

Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

In 2014, we saw greater emphasis placed on automation and data-driven ad buying than ever before. Spend on audience targeting solutions...

While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often...

LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...

announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

The new product called Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early test...

Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...

In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards...

So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go!...

The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...

To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...

Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...

If you are like me and keep a close eye on all things related to the future of digital media, then you may remember a conversation from...

InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...

Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant...

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...