Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...
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What CMOs Need To Know About Demand Side Platforms (DSPs)
The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...
RevJet Launches Its Creative Side Platform So Ads Can Fight For Their Survival
Several ad creative variations on RevJet, with heat maps showing most clicked areas Startup RevJet wants digital ads to engage in a...
Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers
According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile...
Why Ads In Apps Can’t (And Probably Won’t) Be Blocked
Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...
The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the...
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
iOS 9 Content Blocking Reports For Google Analytics
Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...
Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...
The Right Tools Are Critical, But You Can’t Forget The Content!
It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News
Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...
A Proposed Protocol For Ethical Ad Blocking
In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...
The Ad-Blocking Holiday Diet
These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...
Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...
Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New...
Is There Such A Thing As Too Native?
Native advertising has earned a ton of industry buzz: 72 percent of publishers are currently offering native ads or are planning to...
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...
Google’s Brad Bender On The Problem With Ad Blockers
Ad blockers don’t offer users enough control and are having a negative effect on online publishers. So says Brad Bender, VP of Product...
Google Display Network Will Charge Only For Ads That Are Viewed
Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in...
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