With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...

Several ad creative variations on RevJet, with heat maps showing most clicked areas Startup RevJet wants digital ads to engage in a...

According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile...

Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...

“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the...

After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...

Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...

earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...

It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...

Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...

In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...

These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...

The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New...

Native advertising has earned a ton of industry buzz: 72 percent of publishers are currently offering native ads or are planning to...

Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...

Ad blockers don’t offer users enough control and are having a negative effect on online publishers. So says Brad Bender, VP of Product...

Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in...