Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....

Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...

Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....

Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement indicates it may...

Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all...

The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...

Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...

With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...

With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...

Over in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...

Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...

AOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...

The marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...

Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...

What marketers really want is to literally see and feel what their customers and potential customers are seeing and feeling. Today,...