Fahad HFeb 20, 20192 min readOracle discovers another major fraud operation affecting Android users and mobile advertisersA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 12, 20193 min readLiveRamp gives advertisers a way to target users across all of their CTV interactionsLiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Fahad HFeb 11, 20192 min readIAB names direct-to-consumer brand to board seat for first timeFor the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 5, 20193 min readWhy ARF thinks marketers should reconsider their personalization strategyAt a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HJan 28, 20192 min readOpenX becomes first major ad exchange to operate completely in the cloudOpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Fahad HJan 22, 20192 min readBeeswax funding news underscores a rise in bringing services in-house, faith in CTV advertisingDSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Fahad HJan 22, 20191 min readAmazon adds customer acquisition metrics for display, video, Sponsored Brands campaignsAmazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Fahad HJan 14, 20192 min readFreedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Fahad HJan 11, 20193 min readWhat is attribution modeling?Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
Fahad HJan 9, 20193 min readOptimizing for attention: Viewability gives rise to time-in-view metrics, poses challengesMany marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
Fahad HJan 9, 20192 min readGoogle Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide startingThe 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Fahad HJan 8, 20192 min readQuora advertisers can now retarget users who looked at specific questionsQuora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....
Fahad HJan 7, 20192 min readSpotify opens personalized ‘Discover Weekly’ playlists to brand sponsorshipsSpotify announced on Monday a test to allow brands to sponsor its personalized “Discover Weekly” playlists. The launch advertiser is...
Fahad HJan 4, 20191 min readAmazon adopts MRC viewability standard for conversion attributionAmazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...
Fahad HDec 24, 20182 min readGravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreamsLocation intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Fahad HDec 24, 20185 min readThe brand storytelling genius of the Coca-Cola SantaSince 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...
