The state of cross-channel paid search, part 3: SEM & display
In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...
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German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees
How much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...
IAB offers tactical advice for publishers tackling viewability
To help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...
Sensing vulnerability, Out-of-Home goes on the attack against digital display
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
The new performance creative: Where emotion, data and technology converge
Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
A day of reckoning for digital display advertising?
Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...
Fight ad fraud through innovation… just like the ancient Greeks
Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
How live audiences in real-time marketing are key to programmatic success
In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Alliance for Audited Media launches its ad blocker detection service
On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
Opera Launches Browser-Based Ad Blocking Feature
A day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
Startup Immersv launches VR ad-only platform that it says is the most complete
A theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...
Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords
Social monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously,...
5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
Beyond audience data: The critical need for better business intelligence in digital media
In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...
ANA/Forrester survey: Most marketers buy ads programmatically, in spite of worries about fraud and t
Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads...
IAB primer outlines anti-ad blocking choices for publishers — and their risks
The IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Up close at SMX West 2016: Advanced audience targeting
With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...
Facebook closes Atlas’s video ad-serving gap, widens sales measurement
Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as documented in a...
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