As at any major consumer brand at the time, those of us on the digital team wanted a bigger slice of the marketing budget pie. “More...

Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels...

Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...

report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...

A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the...

I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...

As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

This week, Adblock Plus threw its hat in the ad tech ring. That is, the ring that makes money from serving, not blocking, digital...

Unruly’s visual depiction of its new EQ offering. Marketers learned long ago that the best ads deliver emotional responses. To measure...

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with...

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its...

Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now...

While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes...

WooCommerce is today adding another tool to its kit. The company is announcing that the AdRoll ad/email retargeting platform is now...