With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...

Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...

display advertising. The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out...

As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our...

programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate...

“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...

Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...

With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...

Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...

It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought...

In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...

These past few weeks, there has been much controversy and commentary on ad blocking, and a good majority think it’s unethical. It’s...

Native advertising has earned a ton of industry buzz: 72 percent of publishers are currently offering native ads or are planning to...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...