IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
top of page
Search
Automated, multichannel display advertising for small businesses finally coming to fruition
Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...
For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the
A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...
SteelHouse adds Connected TV
Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...
We’re already seeing the fallout from Apple’s war on cookies
The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...
Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...
Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
How to integrate display with search and video
Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...
Why the end of Google’s ‘First Click Free’ is a step in the right direction
pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Report: YouTube set to raise ad prices on premium ad inventory
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
Here’s a case of huge inventory fraud that ads.txt could vanquish
A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through inter
A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
Is establishing a brand-safety KPI a good idea?
brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...
Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
As the conversation progressed, the truth came out. The agency principal looks at the sales team, shrugs and says, “I love working with...
It’s time to slay the internet’s ‘Cookie Monster’
General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of...
It’s time for creative to retake center stage
Programmatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...
bottom of page