The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...

Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...

brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...

As the conversation progressed, the truth came out. The agency principal looks at the sales team, shrugs and says, “I love working with...

General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of...

Programmatic has changed that. Today, it’s the media agency that guides the campaign, that draws the resources and sets the agenda. The...