Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....
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Fixing Programmatic: Start At The Top
One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their...
Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing
Henry Ford once allegedly said, “If I had asked my customers what they wanted, they would have said a faster horse.” The point of the...
Care & Feeding Of Creatives
Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important,...
Google Patent For Ads That Follow You Surfaces
Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad...
The Holiday Advantage: Maturation Of Mobile Real-Time Bidding
The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers...
Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding
Today’s CMO has become accustomed to approving programmatic marketing budgets. The perfect combination of price, performance, and...
Disqus Expands Sponsored Comments Globally With Xaxis Partnership
Disqus Sponsored Comments are rolling out globally in a partnership with Xaxis. Disqus, the comment management system, launched Sponsored...
IAB Taking Comments On New Standard API For “Programmatic Direct”
The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...
The Components Of A Well-Oiled Retargeting Machine
Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...
Publicis Set To Pay Premium For Sapient’s Digital Ad Business
Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston,...
The Definitive Guide To The Digital Display Ad Ecosystem
The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of...
Google Shutting Down AdSense Direct Test
Google launched a test of AdSense Direct in January of this year. The feature, which allowed AdSense publishers to sell inventory...
Don’t Be Spooked By The Fear Of Programmatic Ad Buying
Change brings about fear. Whether it’s your first day at a new job or your first time watching your child ride their bike without...
Native Advertising: Inspired Or Invasive?
Google Image Search Free for Commercial Use In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search,...
Apple iAd Advertisers Can Now Retarget Across iOS Devices
From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...
U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]
Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...
[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions
Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a...
Why Every Marketer Should Leverage Retargeting
Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....
AdSense Text Ads On Mobile Devices Get New Treatment
Image source: Google To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new...
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