Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....

One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their...

Henry Ford once allegedly said, “If I had asked my customers what they wanted, they would have said a faster horse.” The point of the...

Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important,...

Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad...

The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers...

Today’s CMO has become accustomed to approving programmatic marketing budgets. The perfect combination of price, performance, and...

Disqus Sponsored Comments are rolling out globally in a partnership with Xaxis. Disqus, the comment management system, launched Sponsored...

The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium...

Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...

Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston,...

The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of...

Google launched a test of AdSense Direct  in January of this year. The feature, which allowed AdSense publishers to sell inventory...

Change brings about fear. Whether it’s your first day at a new job or your first time watching your child ride their bike without...

Google Image Search Free for Commercial Use In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search,...

From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...

Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...

Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a...

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Image source: Google To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new...