Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...

From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...

This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing...

Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...

The  Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery,...

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...

“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...

The Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public...

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...

Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s...

Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar...

A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...

The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...

Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the Federal Trade Commission (FTC) spanked Warner Brothers for...