There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...

The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...

The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...

When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...

At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...

In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...

Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces....

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...

Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...

Digital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see...

In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube...

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features...

yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...

Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...