What was the change? We removed a video from the demo request page. We decided to test this because a look at the analytics told us few...

People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not,...

Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very...

Throughout my user experience (UX) career, I have encountered many people who honestly, truly believe that their company conducts...

I love images. Images, as I’ve argued before, are like a secret weapon for conversion optimization. They’re pure, raw, unobstructed...

As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the...

Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits?...

You’ve worked hard to convince visitors to shop from you — and even harder to get them to the checkout page. So why on earth would you...

One of the most overlooked areas in conversion optimization is the role of fonts and typography. As conversion optimizers, we look for...

“Addiction Torments Addicts and their Love Ones.” This is a headline that conversion optimization specialist Mike Perla tested for the...

If you are looking for a great way to make your online presence known and promote your business online but don’t want to pay hundreds of...

Peter Morville’s Facets of the User Experience (UX). Used with permission. “Breadcrumb links are not good for the user experience!”...

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this...

The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a...

An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation...

People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is...

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a...

If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...

Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online...