OK, this is awesome. If you’re a gamer, you’ll love it. If you’re a gamer marketer, you’ll love it, too. In an effort to bring gamers...

Ramping up to the Super Bowl, there appears to be a theme emerging among several advertisers. Earlier this week, Toyota launched its dad...

In one of the most unlikely marketing pair ups in recent history, Mars’ Snickers, with help from BBDO New York, has enlisted action movie...

Over the past ten years or so, book publisher have become ever more inventive in the way they market books. They’ve pushed their wares on...

Working with Saatchi LA, Toyota is ramping up for Super Bowl Sunday with the release of some pre-game content and an invitation to...

On Monday night during the University of Oregon and Ohio State University game, Pittsburgh agency Bruner launched a real-time marketing...

Hmm… While I’m not entirely sure turning real-life disease outbreaks like Ebola into a “fun, interactive app” by trying your hand at...

Sport England, a government agency tasked with convincing women to exercise, has launched This Girl Can, a campaign to “inspire women to...

For the past eight years, consumer packaged goods company Kraft has operated a program called Kraft Hockeyville, which aims to inspire...

Working with DDB Canada, Toronto Crime Stoppers, a collaboration between Toronto police, community and media, has unveiled a drug...

As it did earlier for BVAA Compass Bank at Houston Stadium, MVP Interactive created an on-site interactive experience for the 115th USAA...

Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+...

In mid-December, creative team The Merkin Bros unleashed a spec ad entitled “Leaked Gay Taco Bell Commercial” on YouTube. The ad has...

To promote the new Jeep Cherokee in a way that enveloped drivers with a true sense of the vehicle’s capabilities, the brand transformed a...

During the Allstate Sugar Bowl last week, Allstate launched an initiative named Project Share Aware. The campaign aimed to make people...

As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is...

It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of...

If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine — that special vending...

Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which...

While marketers have long argued over the usefulness (or not) of QR codes, this debate has not stopped brands from implementing the...