
Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing
European homecare brand Spontex, with help from Fred & Farid, has launched a French Twitter account — @SpontexFrance — that is being...

Mobile Emoji App Helps Abused Kids Express Themselves
In an effort to make it easier for kids to talk about the less happy aspects of life — such as the difficulty of having alcoholic...

California Milk Processors Target Hispanics With $2,000 Scholarship Contest
Working with Hispanic-focused agency Grupo Gallegos, the California Milk Processor Board has launched a bilingual Facebook contest called...

To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement
Here’s another salvo in the never-ending war against childhood obesity, and this one uses the power of technology and the motivational...

That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy...

Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The brand and agency worked with China’s Tencent Maps to create a a customized, street-view-powered mobile app that highlighted Me &...

World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Dona
For Endangered Species Day (yes, there is such a day and it was on May 15), the World Wildlife Foundation launched #EndangeredEmoji, a...

Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
To help introduce the 2016 Acura ILX, the brand has teamed with five visual storytellers on social media who will create 3D digital flip...

Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success
Last week, the Humane Society of the United States, with help from Rokkan, released an unbranded video entitled Same Day Pups: Puppy...

Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt
A couple weeks ago, Nissan gave several people the ride of their lives. It’s part of the brand’s #RideOfYourLife campaign which kicked...

Tempur-Pedic Mother’s Day Video Achieves Viral Success
In celebration of Mother’s Day and all the moms out there who work so hard to keep family life moving forward, bedding brand Tempur-Pedic...

Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Ah, yes. Who doesn’t love free beer? Well maybe wheat-hating Paleo diet fans, but this is an article about digital marketing, not...

Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest
Guitar Center has partnered with Grammy Award winning DJ and Producer Zedd for a social media-centered contest entitled “Cover Me,” which...

Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity
Stereotypes. Sometimes loosely based on facts. More often based on isolated situations that are then propagated into gospel. Either way,...

Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
For Earth Day, several ad agencies, including Lowe Campbell Ewald, Lowe Profero, Ogilvy and Momentum, created a campaign for a California...

Storage Company’s Parenting Advice Video Goes Viral
The jaded, overly critical side of me wants to scream, “Really? Really? Another brand leveraging babies and overwrought emotion to sell...

Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in...

Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The...

Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For B
Like a feminine hygiene brand shying away from women in white flowing dresses frolicking through a field of tall grass, organic baby food...
























