With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...
The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...
In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...
Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...
In response to research that found over half of new moms feel overwhelmed by parenting advice and opinion, baby bottle brand Tommee...
Working with The Community, the brand created two launch videos which introduce us to the Hornitos agave. In one video, he’s driving...
This summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch...
Back in April, VW Netherlands posted an ad on Facebook featuring vehicle owners who wondered why other items — such as strollers, bikes,...
To hype the August 27 introduction of a new American Girl Doll, the brand has teamed with the Tongal crowdsourcing community to create...
It’s early August, and you know what that means. Yes. The much-dreaded Back to School season during which kids complain that summer has...
And…the Back to School campaigns are flooding the inbox like an overly eager flash mob. Remember those? Anyway, Hefty, with help from...
In full-on Millennial Hipster mode, Levi’s, with help from AKQA, has followed up the July launch of its Alicia Keys women’s denim...
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the...
This summer, New Belgium Brewing has been running the Zag On campaign. The social media-focused campaign urges people “who pedal their...
Just as it did last year during back-to-school, Old Navy teamed with AwesomenessTV and The Boys & Girls Club to produce a music video...
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a...
As part of its ongoing “Change Your Apartment. Change the World.” campaign, Apartments.com has launched a sweepstakes in which they are...